Mum-of-four Charlotte Pearson says The Multy would be top of her list for buys if she was starting out on her parenting journey again - saying it is the most versatile of baby products she has ever seen.
The author of the Mummy Fever parenting and lifestyle blog knows plenty about bringing up children, and the difficulties faced when choosing products which really deliver value for money.
It is with that in mind that she has described the Multy's 4-in-1 concept of a crib which changes to a highchair, a child's seat until the age 10, whilst also providing storage, as 'utter genius'.
"Having a baby and then raising children is an expensive business without a doubt. Don't get me wrong, they are worth every penny, but it is costly,"
"So, as a parent, when you come across multi-functional products that tick a few things off your must-buy list in one go, at one price, you quite literally do a little happy dance.
"I'm so excited to tell all you parents-to-be and parents of young children about 'The Multy', I'm just rather sad and frustrated that this stunning, genius 4-in-1 product didn't exist 10 years ago when I had my first child.
"The most versatile of baby products I have ever seen, The Multy is an innovative baby crib, highchair, child's seat and storage system all in one - an indispensable addition to any family home."
The Multy was specifically designed and manufactured to rock backwards and forwards as a crib to mimic being rocked to sleep in a parents' arms, and can also be gently tilted at varying angles to assist a baby sleeping with colic or reflux - something which is known to affect around 40 per cent of babies.
And this aspect of the product really impressed reviewer Charlotte, who said: "I could have honestly cried if I'd known about this nearly two years ago.
"Our youngest had the most awful silent reflux which basically meant he choked each time he lay on his back in his Moses baskt. I tried elevating the mattress with towels but it was never even so he would just roll.
"As a result, he basically slept on my chest, on his front for the first nine months of his life. Consequently, with that as a routine, he has only ever slept in his own cot once all the way through the night and he will be two next month. I honestly feel this crib could have made a difference."
Highlighting the 'easy to clean' nature of The Multy when used as a highchair (something all parents will know is a must), Charlotte says the ability to remove the tray and harness, and adjust the chair height, helps bridge the gap when toddlers no longer want to be strapped in to a highchair, but are too small for a normal chair at the table.
"The final stage in the life of The Multy is to transform it into a storage unit. Any parent will know that quality storage is a must with little ones, and this can be used for anything from toys, to nappies, to clothes," Charlotte adds.
"Versatile, practical and stylish. The added bonus is that you can use both the chair and the storage unit at the same time!"
"If you think about how much you might spend on four separate items, I think you will find that The Multy saves you money," she concludes.
"It has a superb finish and unlimited years of use in a family home. I can see us still using this in 10 years' time.
"If I was starting on the parenting journey now, this would be top of my list ofpurchases, in ten years I haven't seen anything that would rival this! Utter brilliance!